How to increase the restaurant's revenue with the help of knowledge about the guests
Restaurant personalization turns casual customers into regular guests. When an institution takes into account preferences and habits, orders are processed faster, and the average check increases naturally. To do this, you need to collect and analyze data to create a service that you want to return to.
What customer information is important to consider:
Average receipt
Allows you to segment your audience by cost level. Some guests order premium dishes, while others are looking for great deals. Personalization of menus and promotions helps to increase revenue by offering guests exactly what suits their habits.;
Favorite dishes
Everyone appreciates attention to detail. If the waiter clarifies whether it is worth cooking a steak with the same spices or serving a familiar dessert with coffee, this will inspire confidence. When the restaurant remembers such nuances, visits become regular.;
Frequency of visits
Someone looks in every week, and someone appears once a month. You can send personalized suggestions to guests who have not visited the restaurant for a long time, motivating them to place an order. Those who come often are pleased to receive a compliment from the institution.;
Preferred payment method
Some customers pay with a card, while others choose to pay via phone or QR code. Fast and convenient payment saves time and improves the overall experience of visiting the institution.;
Special requests
Nut allergies, lactose intolerance, vegetarian preferences, and other details are important to consider. If the restaurant remembers such nuances, the guest feels cared for and does not waste time on repeated explanations at each visit.
Ways to increase restaurant revenue
Loyalty programs with personalized bonuses. Regular promotions perform worse than individual offers. If a person regularly orders pasta, a discount on their favorite sauce or a gift in the form of a glass of wine will encourage them to stop by the restaurant again.
Special offers for regular customers. Fixing preferences allows you to create point promotions. If the visitor often chooses dinners with delivery, a discount on a family set or a compliment from the chef will make the next order even more pleasant.
Individual recommendations from the waiter. When a guest likes seafood, the suggestion to try a new pasta with shrimp sounds appropriate and arouses interest. The waiter saves time on unnecessary recommendations, and the client gets what he really likes.
Automating data collection is the key to personalization in a restaurant
It is impossible to remember information about each guest, especially in establishments with high traffic. If waiters and managers rely only on their memory, the service will remain at a basic level, and opportunities for personalization will be missed.
The restaurant’s automation system collects and analyzes data without the involvement of employees. This allows you to quickly recognize guests, form a justification for the proposal, optimize staff work, and increase repeat visits.
Test the Neon Alisa restaurant app and make sure that a personalized approach increases profits and makes guests more loyal.
