People are always looking for new experiences, so updating the menu for the current season arouses interest and stimulates visits. Adding warming dishes in winter or light refreshing items in summer will help create a special atmosphere for guests.

How to implement:

• Develop a seasonal menu based on audience preferences. For example, in autumn, the focus is on pumpkin soups and hot drinks, in summer — on berries and fresh salads.;
• Add limited items with a unique feed to the menu. People are more willing to try new products if they know that they are available for a short period of time.;
• Use vivid descriptions of dishes and high-quality photos. The better the position is presented, the higher the probability of an order.

Additionally, you can offer a discount on a multi-course set or create combo sets with drinks. This approach helps to increase the average check.

Organizing events is a powerful tool for attracting an audience. Themed evenings, tastings, culinary workshops or performances by artists create additional opportunities to increase the restaurant’s revenue.

Which formats work?:

• Wine dinners with sommeliers, where guests taste drinks combined with dishes from the chef;
• Culinary workshops where visitors learn how to cook according to author’s recipes;
• Live performances by musicians or stand-up shows. Entertainment events increase attendance and create a special atmosphere.;
• Cultural evenings, for example, gastronomic trips through the cuisines of different countries.

Event announcements can be promoted through social media, email newsletters, and advertising.

During a period of low demand, it is important to retain regular guests and motivate new customers to come more often. Bonus programs, discount offers and personalized promotions solve this problem.

What to implement:

• Cashback for visits or certain orders. For example, when buying a dessert, a guest is awarded points to exchange for bonus dishes.;
• Promotions based on the “Bring a friend” principle: if a person brings a new client, both receive a pleasant bonus;
• Discounts at certain hours. For example, coffee and pastries at a special price in the morning, and low—cost cocktails after 17:00 on weekdays.;
• Personalized offers based on the order history. Notifications with promotions for favorite dishes increase the loyalty of guests.

Restaurant management using the Neon Alisa platform helps to easily track the activity of guests and set up personal promotions.

When restaurant attendance drops, shipping helps offset the decline in revenue. The demand for home orders remains stable at any time of the year, so it is important to create a comfortable environment for customers.

How to improve delivery:

• Optimize the menu. Not all dishes are convenient to transport, so it’s worth adapting the positions and offering practical packaging.;
• Enter special offers. For example, free shipping when ordering from a certain amount or a discount on the second course.;
• Add branded bonuses. Pleasant surprises in the form of a compliment from the chef or a promo code for the next order increase customer loyalty.;
• Integrate the online system. This makes it easy to make purchases without making calls.

The Neon Alisa restaurant app analyzes delivery data and identifies the most popular items to adjust the menu.

Active interaction with the audience on the Internet increases the engagement of guests and helps the restaurant business earn even during periods of low activity.

What to do:

• Publish current restaurant offers, promotions, and news;
• To develop content: to post recipes, stories about the creation of dishes, behind-the-scenes work of the institution;
• Launch interactive events — sweepstakes, challenges, voting on the selection of new menu items;
• Collaborate with bloggers and opinion leaders. Recommendations from popular personalities help attract a new audience;
• Use targeted advertising to promote special offers and events.

Proper management of social networks allows you to remind yourself and form a community of loyal guests.

Combining several approaches, actively interacting with the audience and analyzing the preferences of the guests give tangible results. The Neon Alisa restaurant automation system will help to implement promotions, optimize delivery and work effectively with loyalty programs, which makes the business more sustainable at any time of the year.