The first impression of the restaurant is formed through photos and videos. People pay attention to the design of the dishes, the atmosphere of the establishment, and the quality of the service. Beautifully shot videos and pictures make you want to taste food, spend an evening in a cozy atmosphere, and celebrate a holiday in this particular place.

Instagram and TikTok are the main platforms for visual content. Videos of the cooking process, close-up serving of dishes, and satisfied guests at the tables create the image of a restaurant that you want to visit.

A constant stream of content keeps the audience interested. Social media algorithms are more likely to promote pages where photos and videos are regularly posted. Establishments that actively work with content remain visible.

The profile design plays an important role. An attractive avatar, beautiful photos, and competent descriptions form a unified visual style. If the profile looks professional, the trust in the institution increases.

When people see that others are leaving positive reviews, talking about the visit, posting photos, it arouses interest. Successful restaurants use this effect and motivate guests to share their impressions.

Stories with user reviews

Reposts of user publications create a sense of the institution’s relevance. If people regularly mark a restaurant in stories, it becomes a free advertisement.

Working with comments

Quick response to questions, gratitude for kind words and correct communication with dissatisfied guests form a positive image. People are more likely to go to a place where they value their customers.

Gamification and interactive

Contests, polls, and sweepstakes help to engage the audience. The higher the activity on the page, the more new guests will learn about the restaurant.

Social media content helps attract new customers, but it’s harder to keep them. Personalized offers work here.:

• Birthday discounts. The person receives a bonus and returns to the institution, bringing friends with them.;
• Promotions for subscribers. Secret offers for those who subscribe to the restaurant’s social media create an effect of involvement;
• Online booking and pre-order. The ability to reserve a table or order food via social media makes the process more convenient. The easier the interaction with the restaurant, the higher the chance that the customer will return.

Content, reviews, promotions, and loyalty programs take time. Neon Alisa restaurant automation system, allows you to integrate social networks into business processes:

• Collecting customer data. The restaurant app captures the preferences of the guests, helping to form individual offers.;
• Automated mailing lists. Personal promotions are sent to guests in a convenient format and increases the likelihood of a repeat visit.;
• Feedback analysis. Customer reviews are processed faster, and dealing with negativity becomes more effective.

The use of technology simplifies the management of the restaurant, increases the effectiveness of promotion. Social media attracts attention, and automation helps to retain guests, turning them into loyal customers. Try the Neon Alisa system to take the restaurant to the next level.