Save time and resources. There is no need to print paper menus, which reduces the cost of paper and printing. In addition, adjustments to the list of dishes can be made instantly, without the need to replace all copies.

Safety and hygiene. QR menus allow you to minimize contacts between guests and staff. Customers browse the menu on their own via their smartphones without transferring paper versions to each other.

Increased service speed. Thanks to the QR menu, the ordering process becomes faster, because guests immediately see all the available dishes and can choose their favorites before the waiter arrives. This is especially true for establishments with high traffic.

Marketing opportunities. You can embed special offers, promotions, or bonuses into the restaurant’s app to encourage customers to return.

Dependence on technology. If the guest does not have a smartphone or Internet access, it will be impossible to use the QR menu. This limits the range of potential customers, especially among the elderly or those who prefer traditional ways of interacting.

Technical difficulties. It may be difficult for some users to figure out how to use a QR code, especially if they are encountering such technology for the first time. This requires additional staff training and explanations for the guests.

The need to adapt the interface. The menu, presented in digital format, should be user-friendly and intuitive. If the visual food map is overloaded with information or difficult to navigate, this may scare away customers.

1. Do some testing. Before large-scale implementation, check the operation of QR codes on a small group of guests. This will allow you to identify possible technical problems and adjust the interface.
2. Prepare the staff. Train staff to explain to guests how to use the QR menu. This will reduce the level of discomfort of visitors.
3. Create a user-friendly interface. The menu should be simple and clear, with clear categories and visual elements. Use high-quality photos of dishes and minimize the amount of text.
4. Provide backup options. Even with a QR menu, it is useful to have several paper copies for those who prefer the traditional way of viewing.
5. Integrate additional functions. Include options for reviews, ratings, and promotions in the menu to encourage customer interaction and simplify restaurant management.

Lack of instructions. Many restaurants forget to explain to their guests how to use a QR code. This causes confusion and irritation among those who encounter such technology for the first time.

Information overload. An excessive number of menu items or a complex interface make it difficult to understand and reduce usability.

Ignoring feedback. The lack of monitoring of customer opinions leads to the fact that shortcomings go unnoticed and are not corrected in time.

Incorrect placement of codes. QR codes must be visible and accessible to all guests.

Insufficient adaptation for mobile devices. The menu that opens via the QR code should be displayed correctly on smartphone screens of various sizes and resolutions.

A successful transition to a QR menu requires careful preparation and consideration of all the nuances. Use the Neon Alisa restaurant automation system to simplify the process of implementing new technologies and achieve the best results.